UTV New Media, the digital arm of UTV Software Communications Ltd., recently announced the launch of a voice blogging service for one of the most anticipated films of the year ‘Raajneeti’.

Bringing the entire cast and crew to interact with their fans, this service will have movie stars upload personalized voice blogs about the film tits-bits and gossip from the sets and from their city visits and more.

Exploring new frontiers of promotion in the mobile space, this initiative from UTV New Media will have director Prakash Jha along with the cast, personally blogging on their upcoming movie – ‘Raajneeti’ through the IVR platform. This unique service will allow fans to connect with their favourite stars on the movie.

The cast of the film will share lesser known facts, behind the scenes drama, interesting gossip and their on-location experiences all available at the push of a button. Starting May 10, these celebrities will also record live blogs from the ‘Raajneeti’ rally which is being conducted across seven cities.

Watch Now - 'Raajneeti' Movie Trailer